Privacy policy

This English text is a courtesy translation. The Spanish version of this policy is the one that governs and prevails in case of any difference.

Data controller

IKI Skin Experts Colombia SAS, NIT (tax ID) 901.662.760-8, domiciled at Calle 120A #7-36, Office 803, Usaquén, Bogotá, Colombia. Healthcare provider registered in Colombia’s Special Registry of Healthcare Providers (REPS) under code 1100139519.

Contact channel for personal data matters: info@ikiskinexperts.com · WhatsApp +57 324 328 4446.

This policy explains what personal data we collect on ikiskinexperts.com and through our contact channels, what we use it for, who we share it with and how you can exercise your rights.

What data we collect

  • Contact details: name, email address and WhatsApp or phone number, when you book a consultation, request a quote, use the skin analysis, write to Valentina (our AI assistant) or contact us on WhatsApp.
  • Information you tell us: the treatments you are interested in and the messages you write in forms or conversations.
  • A photo of your face, only if you use the AI skin analysis.
  • Appointment data: date, type of consultation or treatment and whether you attended.
  • Browsing data: pages visited, which site or ad you came from, device type and technical browser data, through cookies and analytics tools.

The medical record completed during the medical consultation is not collected on this site and is governed by the health regulations on its custody and confidentiality.

Sensitive data

The photo of your face and information about your skin or your health are sensitive data. Providing them is always optional: you are not required to authorize their processing, and you can request a consultation or a quote without using the skin analysis.

We only process them with your express authorization, which you give by ticking the corresponding box before submitting the form.

What we use your data for

  • Booking, confirming, reminding you of and rescheduling your appointments.
  • Answering your questions on WhatsApp, by email or by phone, including through Valentina, our AI assistant.
  • Sending you the guide quote you requested.
  • Running the AI skin analysis and sending you the result and a guide plan by email.
  • Sending you information about your treatments, care recommendations and educational content and, if you authorized it, offers, exclusive benefits and news by email or WhatsApp.
  • Asking for your opinion about your experience.
  • Measuring which channels and campaigns work (for example, whether you came from Google, a social network or an ad) to improve our site and our communication.
  • Complying with legal obligations and responding to requests from authorities.

The AI skin analysis

If you use the skin analysis, your photo is sent to our AI skin analysis provider (Perfect Corp., YouCam service) only to calculate the indicators; we do not use it to train models and we do not sell it.

We do not keep the original photo. We keep the result image (your face with the areas marked) for 90 days so we can email it to you; after that it is deleted.

The analysis is guidance generated from a photo and does not replace a medical consultation.

Who we share your data with

We do not sell your data. We share it only with providers who deliver services to us and act as data processors, under our instructions and with duties of confidentiality and security:

  • Eleva (LeadConnector platform): contact management, appointments, WhatsApp conversations and AI assistant.
  • Klaviyo: email delivery.
  • Perfect Corp. (YouCam): AI skin analysis.
  • Cloudflare: website hosting and security.
  • Google (Google Analytics and Search Console) and Meta (Facebook and Instagram pixel): analytics and campaign measurement.
  • Meta (WhatsApp Business): messaging.

Some of these providers are outside Colombia, mainly in the United States, so your data may be transferred or transmitted internationally. We do so with providers that offer adequate levels of protection and on the terms allowed by law.

Cookies and analytics

We use cookies and similar technologies so the site works, to remember where you came from and to measure the use of the site and of our campaigns. You can block or delete cookies in your browser settings; some site features might stop working properly.

How long we keep your data

  • Contact and appointment data: while we have a relationship with you and for the time needed to fulfill the purposes of this policy or legal obligations.
  • Skin analysis result image: 90 days.
  • Data for marketing communications: until you unsubscribe or revoke your authorization.
  • Medical record: the time required by health regulations.

Your rights

As the data subject you have the right to:

  • Know, update and correct your personal data.
  • Request proof of the authorization you gave us.
  • Be informed about how we use it.
  • Revoke the authorization and ask us to delete your data, when there is no legal or contractual duty to keep it.
  • Access your data free of charge.
  • File complaints with Colombia’s Superintendence of Industry and Commerce (SIC) when you believe the law has been infringed, after having completed the inquiry or claim process with us.

You can stop receiving emails at any time with the unsubscribe link at the bottom of each message, or by writing to us.

How to exercise your rights

Write to info@ikiskinexperts.com or on WhatsApp at +57 324 328 4446 with your name, your identity document, your request and a contact method.

  • Inquiries: we answer within a maximum of 10 business days from receipt. If that is not possible, we will tell you the reason and the response date, which will not exceed 5 additional business days.
  • Claims (correction, update, deletion or revocation): we handle them within a maximum of 15 business days from the day after receipt. If that is not possible, we will tell you the reason and the new date, which will not exceed 8 additional business days.

Minors

Our site is intended for adults. Data of minors is only processed with the authorization of their legal representative and respecting their prevailing rights.

Security

We apply reasonable technical, human and administrative measures to protect your data against loss, unauthorized access or misuse. No system is completely infallible; if we detect an incident affecting your data, we will act as the law requires.

Changes to this policy

We may update this policy. We will publish the current version on this page with its date. If the change affects the purposes for which you gave your authorization, we will let you know.

In effect since October 2, 2026.